Brad Sukala

Adding more features won’t make your app better. The Jobs to Be Done framework helps you build only what matters—and keeps your MVP focused.

Ever built a feature nobody uses? The best software is built around how users actually work—not how you think they work. But most teams skip the crucial step: talking to real users. This guide shows you how to run effective user interviews without a research team. Learn who to talk to, what questions to ask, and how to turn honest feedback into better products. No jargon, no expensive tools—just a practical framework you can use tomorrow.

We use product to mean a lot—helpful inside the industry, confusing everywhere else. Product—in plain English—means software design, development, and all the supporting tasks around it to make that software a success. The term product is used by those in our industry to cover the entire lifecycle of bringing a piece of software to market. It also implies that the software either generates revenue directly or supports a larger paid service.